IJCRT Peer-Reviewed (Refereed) Journal as Per New UGC Rules.
ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 7.97 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(CrossRef DOI)
| IJCRT Journal front page | IJCRT Journal Back Page |
Paper Title: Natural Polymers in Drug Delivery Development
Author Name(s): Pratik Umesh Bhabad, Nikita Ashok Phad, Shweta Sunil Suryawanshi, Madhura Govind Khalkar, Krushi Haribhau Pradhan
Published Paper ID: - IJCRT2501172
Register Paper ID - 275406
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2501172 and DOI :
Author Country : Indian Author, India, 422002 , Nashik, 422002 , | Research Area: Pharmacy All Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2501172 Published Paper PDF: download.php?file=IJCRT2501172 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2501172.pdf
Title: NATURAL POLYMERS IN DRUG DELIVERY DEVELOPMENT
DOI (Digital Object Identifier) :
Pubished in Volume: 13 | Issue: 1 | Year: January 2025
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Pharmacy All
Author type: Indian Author
Pubished in Volume: 13
Issue: 1
Pages: b483-b495
Year: January 2025
Downloads: 285
E-ISSN Number: 2320-2882
A pharmaceutical formulation requires two major components: an excipient and an API. Furthermore, excipients are made up of a number of components that are necessary for the manufacture of dosage forms and improve their medicinal properties. Any dosage form can use polymers as an excipient. Polymers should be compatible, stable, non-toxic, and cost-effective, with the potential to control medication release. Polymers are categorized into three types: synthetic, semi-synthetic, and natural. Because of many concerns with drug release and side effects, several pharmaceutical companies are turning to natural polymers. Polymers can be used as excipients in formulations for a variety of purposes, including consistent medicine distribution, rate control, flavor masking, stabilization, and protection. So, this review covers Polymers are utilized as excipients in formulations for a variety of reasons, including uniform medicine distribution, rate control, flavor masking, stabilization and protection, and more. In light of this, this paper looks at many natural polymers, their advantages over synthetic polymers, and their applications in drug delivery system design.
Licence: creative commons attribution 4.0
Paper Title: SURGERY UNDER AIR PRESSURE PLUS BLOOD PRESSURE
Author Name(s): Inderjeet Rishiraj
Published Paper ID: - IJCRT2501171
Register Paper ID - 275326
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2501171 and DOI : https://doi.org/10.5281/zenodo.14637374
Author Country : Indian Author, India, 110030 , South Delhi, 110030 , | Research Area: Humanities All Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2501171 Published Paper PDF: download.php?file=IJCRT2501171 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2501171.pdf
Title: SURGERY UNDER AIR PRESSURE PLUS BLOOD PRESSURE
DOI (Digital Object Identifier) : https://doi.org/10.5281/zenodo.14637374
Pubished in Volume: 13 | Issue: 1 | Year: January 2025
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Humanities All
Author type: Indian Author
Pubished in Volume: 13
Issue: 1
Pages: b472-b482
Year: January 2025
Downloads: 263
E-ISSN Number: 2320-2882
Surgery has been used throughout history, up to the present time. In some cases there is no way out except surgery. In some major operations the patient has to get blood of other persons, and in some cases it becomes very difficult to get enough blood of a proper group. Also, the doctors have to perform the operation in a minimum time to avoid unnecessary loss of blood by the patient. Generally during operation veins or arteries also get cut and to stop bleeding from the exposed ends, the ends are closed with different forceps. Generally the forceps are not enough to stop the bleeding form hundreds of spider veins, also known as telangiectasias, capillaries blood vessels etc., which hinders the operation work as it fills the wound giving poor visibility. The blood is to be removed frequently by suction tubes. In case of some malformation atop the spinal cord or deep in the brain, the surgeon cannot avoid cutting some of the blood-bearing vessels, and hemorrhages will not give clear vision of the area to be operated on. The surgeon cannot use a suction tube in such areas as it can destroy some important nerve cells. In such cases some perilous technique is adopted in which blood is drained out from the body and stored so that it can be pumped back into the arteries after the necessary surgery. The surgeon gets a blood-free field for surgery, but for a very limited time. Even if enough blood from the donors is kept transfused to the patient during surgery, it may fail to compensate for the rate of loss for complicated and long surgeries. A new method of surgery is suggested. It is based on the fact that if any part of the body is cut open in a space having pressure just above sum of atmospheric pressure and blood pressure of that part of the body, while keeping the rest of the body in atmospheric pressure with the opened part upward, there will be no bleeding from the exposed portion. It will assist surgeons to perform surgery more precisely during the required longer periods without any risk to the patient. The blood loss will be minimized and certain patients of heart or blood vessel diseases will not be required to stop taking blood thinners one to two weeks before surgery. As the Blood transfusion to the patient will be rarely required, there will be no emergency to find suitable blood donors.
Licence: creative commons attribution 4.0
airborne precautions during surgery, Bacteria-carrying particles, Bleeding during surgery, bleeding during surgery causes, blood clotting during surgery, clear site surgery, control bleeding during surgery, emergency surgery while on blood thinners, excessive bleeding surgery, hemorrhage during surgery, how do surgeons stop bleeding during surgery, how do they stop bleeding during surgery, how do they stop blood flow during surgery, how to clean a surgical site, how to clean surgery area, how to
Paper Title: Assessment and Exploring of Women's Safety using Machine Learning Techniques
Author Name(s): Bhavana Sunil Jadhav, Prof. Manisha Patil
Published Paper ID: - IJCRT2501170
Register Paper ID - 275358
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2501170 and DOI :
Author Country : Indian Author, India, 411048 , Satara, 411048 , | Research Area: Science and Technology Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2501170 Published Paper PDF: download.php?file=IJCRT2501170 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2501170.pdf
Title: ASSESSMENT AND EXPLORING OF WOMEN'S SAFETY USING MACHINE LEARNING TECHNIQUES
DOI (Digital Object Identifier) :
Pubished in Volume: 13 | Issue: 1 | Year: January 2025
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Science and Technology
Author type: Indian Author
Pubished in Volume: 13
Issue: 1
Pages: b467-b471
Year: January 2025
Downloads: 227
E-ISSN Number: 2320-2882
Nowadays, women face numerous challenges related to their safety; even in today's society, women's protection remains a challenge, despite significant technological advancements. Not all places guarantee women's safety, especially when they travel alone through desolate roads and abandoned areas. Emerging hand-held safety features for women require physical activity, such as pushing a button or shaking a machine, to activate the system after detecting a threat. We suggest alternatives that seek to resolve the shortcomings of current structures and provide women with false evidence of protection. We are building an IoT-based safety device with the help of the research framework. It works by forming partnerships with protection through a signature method of connected devices and alerting nearby family members and police stations when a woman is not safe. In addition, an explosion machine is also built for first-hand protection, which women may use to strike the attacker. The development design also incorporates additional functionality, such as the ability to submit community notifications and record voice messages. The development design includes a mobile app for women's protection, which displays safe places on the map based on the victim's current position, enabling them to access the secure place from their current location.
Licence: creative commons attribution 4.0
: Natural Language Processing (NLP), Machine Learning (ML), Artificial Intelligence (AI), and Deep Learning
Paper Title: GESTURE RECOGNITION BASED VIRTUAL MOUSE AND KEYBORD
Author Name(s): Vishwajit Kamble, Rakhi Punwatkar
Published Paper ID: - IJCRT2501169
Register Paper ID - 275403
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2501169 and DOI :
Author Country : Indian Author, India, 411044 , pune, 411044 , | Research Area: Science and Technology Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2501169 Published Paper PDF: download.php?file=IJCRT2501169 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2501169.pdf
Title: GESTURE RECOGNITION BASED VIRTUAL MOUSE AND KEYBORD
DOI (Digital Object Identifier) :
Pubished in Volume: 13 | Issue: 1 | Year: January 2025
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Science and Technology
Author type: Indian Author
Pubished in Volume: 13
Issue: 1
Pages: b462-b466
Year: January 2025
Downloads: 237
E-ISSN Number: 2320-2882
The increasing demand for hands-free interactions with computer has led to the development of gesture recognition-based systems for controlling virtual input devices like the mouse and keyboard. This paper presents a novel approach to gesture-based control using computer vision techniques, where hand gestures are captured and processed to perform mouse and keyboard operations. The system utilizes real-time gesture recognition algorithms to map specific hand movements to corresponding actions such as mouse movements, clicks, scrolling, and text input. By using machine learning and image processing techniques, the system offers an intuitive and accessible alternatives to traditional input devices. The proposed architectures is designed to be robust and adaptable to various environments, providing users with a seamless interaction experience. The study also highlights the challenges, such as environmental noise, lighting conditions, and gesture accuracy, while presenting potential solutions to overcome these limitations. The system has wide applications in areas such as accessibility, assistive technology, and hands-free computing.
Licence: creative commons attribution 4.0
Hand Motion, Webcam, Vision, Finger Recognition, And Gesture Based.
Paper Title: A Study on Alcoholism's Impact on Workforce Stability: Exploring Effects on Productivity, Safety, and Employee Well-being
Author Name(s): Prof. Bhuvana Venkatraman, Jitendra Singh
Published Paper ID: - IJCRT2501168
Register Paper ID - 275364
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2501168 and DOI :
Author Country : Indian Author, India, 495009 , Bilaspur, 495009 , | Research Area: Commerce All Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2501168 Published Paper PDF: download.php?file=IJCRT2501168 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2501168.pdf
Title: A STUDY ON ALCOHOLISM'S IMPACT ON WORKFORCE STABILITY: EXPLORING EFFECTS ON PRODUCTIVITY, SAFETY, AND EMPLOYEE WELL-BEING
DOI (Digital Object Identifier) :
Pubished in Volume: 13 | Issue: 1 | Year: January 2025
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Commerce All
Author type: Indian Author
Pubished in Volume: 13
Issue: 1
Pages: b451-b461
Year: January 2025
Downloads: 282
E-ISSN Number: 2320-2882
Alcoholism is one of the serious issues that affects not only the individuals but also entire workforce that is engaged in some organisation. This adverse impact of alcoholism give rise to challenges that ripple through organizations. This research paper delves deep into how the problem of alcoholism among workforce impacts productivity, workplace safety, and the overall health of an organization. Through this research work the author try to explore the impacts of alcoholism on work performance, safety, and team well-being as stated in various studies and government reports. Through this analysis, authors try to highlight, how alcoholism contributes to lower productivity, frequent absences, and a higher risk of accidents, which, in turn, affect team dynamics and create hidden costs for employers. Beside this, this research work also aims to create awareness of the social and economic costs of alcoholism on both families and communities.
Licence: creative commons attribution 4.0
Alcoholism, Workforce Stability, Productivity Loss, Workplace Safety, Employee Well-being.
Paper Title: Unlocking the Mystery of TDS Credits and VAT: Everything You Need to Know
Author Name(s): Dr. Pradeep Kumar Goyal
Published Paper ID: - IJCRT2501167
Register Paper ID - 275100
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2501167 and DOI :
Author Country : Indian Author, India, 302020 , Jaipur, 302020 , | Research Area: Social Science All Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2501167 Published Paper PDF: download.php?file=IJCRT2501167 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2501167.pdf
Title: UNLOCKING THE MYSTERY OF TDS CREDITS AND VAT: EVERYTHING YOU NEED TO KNOW
DOI (Digital Object Identifier) :
Pubished in Volume: 13 | Issue: 1 | Year: January 2025
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Social Science All
Author type: Indian Author
Pubished in Volume: 13
Issue: 1
Pages: b446-b450
Year: January 2025
Downloads: 233
E-ISSN Number: 2320-2882
Unlocking the Mystery of TDS Credits provides an insightful exploration of the Tax Deducted at Source (TDS) credit system under India's Income Tax Act and highlights the introduction of computerized processing of tax returns since April 1, 2008, improving the management of errors and refunds. It explains the TDS credit mechanism, wherein deductions are treated as taxes paid on behalf of taxpayers, and the role of Form 26AS in reflecting TDS details. Common mismatches, often due to errors like incorrect PAN details or unfiled TDS returns, are addressed with solutions including collaboration with diductors and guidance from the Central Board of Direct Taxes for streamlined processing. The document underscores the importance of checking Form 26AS prior to filing returns to avoid financial discrepancies and advises on steps for rectification. Overall, it provides a comprehensive guide to navigating TDS credits effectively, ensuring taxpayers receive their rightful credits.
Licence: creative commons attribution 4.0
TDS Credits, Tax Deducted at Source, Income Tax Act, Computerized Processing, Form 26AS, Mismatches, VAT
Paper Title: AN OVERVIEW ON A STUDY ON HIGH PERFORMANCE REINFORCED CONCRETE USING PYPROPHYLITE
Author Name(s): Mr. JITHENDRA. H.K, Mr.KAMALAKARAGK, Mr. ABHILASH. S, Ms. GOWTHAMI.K. S
Published Paper ID: - IJCRT2501166
Register Paper ID - 275133
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2501166 and DOI :
Author Country : Indian Author, India, 560074 , Bengaluru, 560074 , | Research Area: Science and Technology Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2501166 Published Paper PDF: download.php?file=IJCRT2501166 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2501166.pdf
Title: AN OVERVIEW ON A STUDY ON HIGH PERFORMANCE REINFORCED CONCRETE USING PYPROPHYLITE
DOI (Digital Object Identifier) :
Pubished in Volume: 13 | Issue: 1 | Year: January 2025
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Science and Technology
Author type: Indian Author
Pubished in Volume: 13
Issue: 1
Pages: b438-b445
Year: January 2025
Downloads: 244
E-ISSN Number: 2320-2882
This project explores the use of pyrophyllite, a natural clay mineral, as a partial replacement for fine aggregates in high-performance fiber-reinforced concrete (HPFRC). The aim is to assess the effect of pyrophyllite on the mechanical properties and durability of the concrete when combined with different types of fibers, such as steel and synthetic fibers. Various replacement levels of pyrophyllite (7.5%, 10%, and 12.5% ) were tested for their impact on workability, compressive strength, flexural strength, tensile strength, and durability characteristics, such as water absorption and freeze-thaw resistance.
Licence: creative commons attribution 4.0
pyrophyllite, polypropylene fibres
Paper Title: Designing a Framework for Helthcare Information System Using Robust Blockchain Technique
Author Name(s): Mr. Atul A. Padghan, Prof. Pallavi P. Rane, Prof. Nilesh N. Shingne
Published Paper ID: - IJCRT2501165
Register Paper ID - 275380
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2501165 and DOI :
Author Country : Indian Author, India, 443301 , Sultanpur, 443301 , | Research Area: Science and Technology Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2501165 Published Paper PDF: download.php?file=IJCRT2501165 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2501165.pdf
Title: DESIGNING A FRAMEWORK FOR HELTHCARE INFORMATION SYSTEM USING ROBUST BLOCKCHAIN TECHNIQUE
DOI (Digital Object Identifier) :
Pubished in Volume: 13 | Issue: 1 | Year: January 2025
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Science and Technology
Author type: Indian Author
Pubished in Volume: 13
Issue: 1
Pages: b426-b437
Year: January 2025
Downloads: 237
E-ISSN Number: 2320-2882
Electronic medical records are an important part of healthcare organization. In recent years, there have been increasing concerns about privacy and integrity in the storage and use of patient information. In this case, for example, information provided under health and health insurance can be considered as evidence of health insurance and management. In the past few years, many problems in the management of medical records have threatened the privacy of patient information. The privacy of patient data is an important issue in smart medical applications. Therefore, blockchain is very necessary because it can increase transparency and security in medical practices. Therefore, this paper presents a secure blockchain framework for managing medical records using a research model. The proposed system consists of five elements: blockchain networks, smart contracts, self-regulation, data encryption, and integration with medical data. In this framework, healthcare institutions can manage health information for security and privacy. In addition, secure storage systems for electronic data have been requested to meet the needs of these institutions. It provides security and privacy for healthcare organizations, especially when managing health information, and also ensures that information that meets the needs of the organization is stored securely.
Licence: creative commons attribution 4.0
Blockchain technology, design science, electronic healthcare records etc.
Paper Title: A STUDY TO ASSESS THE EFFECT OF SPIROMETER ON CHEST EXPANSION AND BREATH-HOLDING TIME ON COLLEGE STUDENTS
Author Name(s): Prabhati, Dr.prashant kaushik
Published Paper ID: - IJCRT2501164
Register Paper ID - 272415
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2501164 and DOI :
Author Country : Indian Author, India, 201306 , DELHI NCR, 201306 , | Research Area: Humanities All Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2501164 Published Paper PDF: download.php?file=IJCRT2501164 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2501164.pdf
Title: A STUDY TO ASSESS THE EFFECT OF SPIROMETER ON CHEST EXPANSION AND BREATH-HOLDING TIME ON COLLEGE STUDENTS
DOI (Digital Object Identifier) :
Pubished in Volume: 13 | Issue: 1 | Year: January 2025
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Humanities All
Author type: Indian Author
Pubished in Volume: 13
Issue: 1
Pages: b417-b425
Year: January 2025
Downloads: 292
E-ISSN Number: 2320-2882
Introduction: Respiratory health is a critical aspect of overall well-being, particularly among college students who may face various challenges affecting their lung function. This study investigates the effectiveness of spirometer interventions in improving lung function among college students, addressing a gap in the literature regarding respiratory health promotion strategies in this population. Given the rising prevalence of respiratory issues and the potential impact on academic performance and quality of life, understanding effective interventions is paramount. Objective and Aims: The primary objective of the study is to assess the effectiveness of spirometer interventions in improving lung function among college students. Specifically, the study aims to measure changes in chest expansion and breath-holding time following spirometer use and compare the efficacy of spirometer interventions with deep breathing exercises. By addressing these objectives, the study seeks to contribute to our understanding of effective respiratory health promotion strategies in college settings. The study is framed within the theoretical perspective of health behavior change, drawing on constructs from social cognitive theory and the trans theoretical model. These frameworks emphasize the importance of self-efficacy, outcome expectations, and stages of change in adopting and maintaining health behaviors. In the context of spirometer interventions, these theories provide insights into the psychological processes involved in behavior change related to respiratory health. Materials and Methods: A mixed-methods approach is employed, comprising quantitative measurements and qualitative interviews. The research methodology involves spirometer tests to assess chest expansion and breath-holding time, supplemented by participant feedback through qualitative interviews. The sample consists of college students aged 20 to 30 years, selected through random sampling techniques. Data analysis includes descriptive statistics, t-tests, and thematic analysis to explore quantitative and qualitative findings. Quantitative analysis reveals a significant increase in chest expansion and breath-holding time post-spirometer intervention, indicating improvements in lung function among participants. Qualitative insights highlight participant satisfaction with spirometer usability and perceived benefits. Comparative analysis with deep breathing exercises shows comparable effectiveness in promoting respiratory health. Results: Interpreting the findings within the theoretical framework of health behavior change, the study underscores the importance of self-efficacy and outcome expectations in adopting spirometer interventions. The results support the notion that spirometer usage can facilitate positive changes in lung function, aligning with theories of health behavior change. Implications for theory development include the integration of spirometer interventions into existing models of behavior change and the exploration of mechanisms underlying intervention effectiveness. Existing literature supports the theoretical framework by highlighting the effectiveness of respiratory interventions, such as spirometer usage and deep breathing exercises, in improving lung function and overall respiratory health. Studies have demonstrated the positive impact of these interventions on lung capacity, breath-holding time, and subjective measures of respiratory well-being among various populations, including college students. Conclusion: The study demonstrates the effectiveness of spirometer interventions in improving lung function among college students, offering insights into respiratory health promotion strategies in educational settings. The findings contribute to theory development by validating the role of self-efficacy and outcome expectations in adopting respiratory interventions. Future research should further explore the long-term effects of spirometer interventions and their potential applications in diverse populations. Recommendations: Potential areas for future research include longitudinal studies to assess the sustained impact of spirometer interventions on lung function and respiratory health outcomes. Additionally, investigating the effectiveness of tailored intervention approaches based on individual characteristics and stages of behavior change could enhance our understanding of respiratory health promotion strategies. Moreover, exploring the integration of technology, such as mobile spirometer applications, may offer innovative solutions for enhancing respiratory health behaviors among college students. Overall, spirometer interventions emerged as promising tools for promoting respiratory health among college students, warranting further research to explore their long-term effects and potential applications in diverse populations.
Licence: creative commons attribution 4.0
Keywords: Spirometer; Chest Expansion; Breath-Holding Time; Deep Breathing Exercises; College students
Paper Title: The Role of Social Media in Shaping Consumer Decision-Making: Emerging Trends and Challenges
Author Name(s): Dr. Udit Malaiya
Published Paper ID: - IJCRT2501163
Register Paper ID - 275348
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2501163 and DOI : http://doi.one/10.1729/Journal.43086
Author Country : Indian Author, India, 470004 , Sagar, 470004 , | Research Area: Commerce and Management, MBA All Branch Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2501163 Published Paper PDF: download.php?file=IJCRT2501163 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2501163.pdf
Title: THE ROLE OF SOCIAL MEDIA IN SHAPING CONSUMER DECISION-MAKING: EMERGING TRENDS AND CHALLENGES
DOI (Digital Object Identifier) : http://doi.one/10.1729/Journal.43086
Pubished in Volume: 13 | Issue: 1 | Year: January 2025
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Commerce and Management, MBA All Branch
Author type: Indian Author
Pubished in Volume: 13
Issue: 1
Pages: b413-b416
Year: January 2025
Downloads: 247
E-ISSN Number: 2320-2882
Social media has transformed how consumers make decisions, serving as a critical platform for information exchange, peer influence, and brand interaction. This research investigates the role of social media in shaping consumer decision-making, focusing on emerging trends and challenges. By reviewing existing literature and employing a qualitative methodology, this paper highlights the complex interplay between social media, consumer psychology, and market dynamics. The findings underscore the dual impact of social media as both an enabler and a disruptor of consumer decision-making.
Licence: creative commons attribution 4.0
Social Media, Shaping, Trends, Consumers

