IJCRT Peer-Reviewed (Refereed) Journal as Per New UGC Rules.
ISSN Approved Journal No: 2320-2882 | Impact factor: 7.97 | ESTD Year: 2013
Scholarly open access journals, Peer-reviewed, and Refereed Journals, Impact factor 7.97 (Calculate by google scholar and Semantic Scholar | AI-Powered Research Tool) , Multidisciplinary, Monthly, Indexing in all major database & Metadata, Citation Generator, Digital Object Identifier(CrossRef DOI)
| IJCRT Journal front page | IJCRT Journal Back Page |
Paper Title: A STUDY OF TEACHERS PERCEPTION TOWARDS LEARNING ENHANCEMENT STRATEGIES
Author Name(s): Shivani Dhama, Dr. ishrat naaz
Published Paper ID: - IJCRT2402188
Register Paper ID - 250856
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2402188 and DOI :
Author Country : Indian Author, India, 110032 , delhi, 110032 , | Research Area: Others area Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2402188 Published Paper PDF: download.php?file=IJCRT2402188 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2402188.pdf
Title: A STUDY OF TEACHERS PERCEPTION TOWARDS LEARNING ENHANCEMENT STRATEGIES
DOI (Digital Object Identifier) :
Pubished in Volume: 12 | Issue: 2 | Year: February 2024
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Others area
Author type: Indian Author
Pubished in Volume: 12
Issue: 2
Pages: b601-b607
Year: February 2024
Downloads: 323
E-ISSN Number: 2320-2882
This paper provides an overview of the study's objectives, sample techniques, and summary findings and conclusions..Teachers in all nations collaborate more frequently by exchanging and coordinating ideas. Teachers who participate in professional development activities employ a broader range of instructional strategies and are more likely to collaborate with other educatorsAn attitude is a mindset that influences a person's thoughts and behaviours. A person's attitude can have a favourable or bad impact on their performance. For example, a poor attitude towards one's employment will produce a poor performance. The way a teacher organises and prepares for his or her classes may also be impacted by attitude. Academic performance of students is significantly impacted by a teacher's attitude, whether intentionally or unintentionally. It has been proven that teachers' attitudes significantly impact pupils' motivation to learn. Additionally, teachers' personalities have a greater impact than the course material or teaching methods employed in the classroom. A successful classroom method demands the complete commitment and support of both teachers and students. If a teacher appears unconcerned or uninterested in a particular subject or student The educational consequences have also been examined. At the end, there are suggestions for further research.
Licence: creative commons attribution 4.0
Academic performance, teaching methods
Paper Title: A STUDY ON BRANDED INTIMATE APPARELS AMONG COLLEGE GIRLS
Author Name(s): A. ZAHARA FATHIMA, DR. SHABIYA THASEEN
Published Paper ID: - IJCRT2402187
Register Paper ID - 250948
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2402187 and DOI :
Author Country : Indian Author, India, 600013 , CHENNAI , 600013 , | Research Area: Other area not in list Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2402187 Published Paper PDF: download.php?file=IJCRT2402187 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2402187.pdf
Title: A STUDY ON BRANDED INTIMATE APPARELS AMONG COLLEGE GIRLS
DOI (Digital Object Identifier) :
Pubished in Volume: 12 | Issue: 2 | Year: February 2024
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Other area not in list
Author type: Indian Author
Pubished in Volume: 12
Issue: 2
Pages: b591-b600
Year: February 2024
Downloads: 381
E-ISSN Number: 2320-2882
This research was designed to investigate the preference for Intimate apparels and assessing the brand on Intimate apparels. The research examines the influence of Several undergarment products( colour and brand) on consumer's choice. Seamless Cotton,and lace fabrics are the most common fabrics for underwear.Our True body undergarment is an example of seamless undergarment that provides Smoother - than smoother coverage. Intimate apparel is depicted as Human's second skin, so is the most important clothing layer for achieving Comfort.
Licence: creative commons attribution 4.0
Intimate apparel, Fabric ,brand element, Underclothing
Paper Title: Integrating Artificial Intelligence in B.Ed curriculum
Author Name(s): Dr Pallavi Kaul
Published Paper ID: - IJCRT2402186
Register Paper ID - 250979
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2402186 and DOI :
Author Country : Indian Author, India, 110014 , New Delhi, 110014 , | Research Area: Medical Science All Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2402186 Published Paper PDF: download.php?file=IJCRT2402186 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2402186.pdf
Title: INTEGRATING ARTIFICIAL INTELLIGENCE IN B.ED CURRICULUM
DOI (Digital Object Identifier) :
Pubished in Volume: 12 | Issue: 2 | Year: February 2024
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Medical Science All
Author type: Indian Author
Pubished in Volume: 12
Issue: 2
Pages: b586-b590
Year: February 2024
Downloads: 555
E-ISSN Number: 2320-2882
This systematic review explores the integration of artificial intelligence (AI) within pre-service teacher education curricula. As AI technologies continue to advance rapidly, their potential to transform teaching and learning practices is increasingly recognized. This review synthesizes existing research and literature to examine the various ways in which AI is being utilized in pre-service teacher education programs. Key areas of focus include the use of AI for personalized learning, data analytics, lesson planning, virtual teaching assistants, classroom management, professional development, and the exploration of ethical and social implications. The study highlight the vital role of teacher educators in preparing future educators to effectively utilize AI technologies in their teaching practice. Their responsibilities include curriculum development, instruction and facilitation, professional development, modeling best practices, research and scholarship, collaboration and partnerships, and advocacy and policy development. The benefits of diverse applications of AI in pre-service teacher education, ranges from enhancing teaching effectiveness to supporting ongoing professional development. However, challenges such as ethical considerations, algorithmic bias, and the need for pedagogical integration remain important considerations. This review underscores the importance of thoughtful implementation strategies and ongoing research to harness the full potential of AI in preparing future educators for the complexities of 21st-century classrooms.
Licence: creative commons attribution 4.0
Artificial Intelligence; Pre-Service Teacher Education; Curriculum Integration; Personalized Learning; Data Analytics; Lesson Planning
Paper Title: ¥ÀA¥À£À ªÀĺÁ PÁªÀåzÀ PÀtð
Author Name(s): Vijayamala naganuri
Published Paper ID: - IJCRT2402185
Register Paper ID - 250973
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2402185 and DOI :
Author Country : Indian Author, India, - , -, - , | Research Area: Science and Technology Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2402185 Published Paper PDF: download.php?file=IJCRT2402185 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2402185.pdf
Title: ¥ÀA¥À£À ªÀĺÁ PÁªÀåZÀ PÀTð
DOI (Digital Object Identifier) :
Pubished in Volume: 12 | Issue: 2 | Year: February 2024
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Science and Technology
Author type: Indian Author
Pubished in Volume: 12
Issue: 2
Pages: b581-b585
Year: February 2024
Downloads: 349
E-ISSN Number: 2320-2882
PÀ£ÀßqÀ ¸Á»vÀåªÀÅ JgÀqÀÄ ¸Á«gÀ ªÀµÀðUÀ¼À ¢ÃWÀð EwºÁ¸ÀªÀ£ÀÄß ºÉÆA¢ ¸ÀªÀÄÈzÀÞªÁV ¨É¼ÉAiÀÄÄvÀÛzÉ. ¸Á»vÀå MAzÀÄ fêÀAvÀ ¥ÀæQæAiÉÄ PÀ£ÀßqÀ ¸Á»vÀå ªÀÄ£ÀĵÀå fêÀ£ÀzÀ ¥Àæw©A§ªÁVzÉ. “PÁªÀåªÀÅ” ¸Á»vÀåzÀ MAzÀÄ ¥ÀæPÁgÀªÁV ¢ÃWÀð ZÀjvÉæAiÀÄ£ÀÄß ºÉÆA¢zÉ. gÁªÀiÁAiÀÄt ªÀĺÁ¨sÁgÀvÀzÀAvÀºÀ ªÀĺÁPÁªÀåUÀ¼ÀÄ PÁªÀåzÀ ²RgÀUÀ¼ÁVªÉ. ªÀĺÁPÁªÀå PÁªÀå PÉëÃvÀæzÀ°è MAzÀÄ ¥ÀæªÁºÀªÀ£ÀÄß J©â¹ ©nÖzÉ. ªÁå¸À PÀ«AiÀÄ ªÀĺÁ¨sÁgÀvÀzÀ £ÀAvÀgÀ D¢ PÀ« ¥ÀA¥À£À ¯ËQPÀ PÁªÀåªÀ£ÀÄß §gÉzÀÄ CzÀ£ÀÄß ¥ÀA¥À¨sÁgÀvÀ, «PÀæªÀiÁdÄð£À «dAiÀÄ JA§ ºÉ¸Àj¤AzÀ ªÀĺÁPÁªÀåªÀ£ÀÄß §gÉzÀ ±ÉæÃAiÀĸÀÄì ¥ÀA¥À¤UÉ ¸À®ÄèvÀÛzÉ. ªÀĺÁ¨sÁgÀvÀzÀ PÁªÀåªÀ£ÀÄß gÀa¸À¨ÉÃPÁzÀgÉ, J®è ¥ÀArvÀgÀÄ ¥ÀA¥À£Éà gÀa¸À¨ÉÃPÀÄ JA§ C©ü¥ÁæAiÀÄ ªÀåPÀÛ¥Àr¹zÁÝgÉ.
Licence: creative commons attribution 4.0
¥ÀA¥À£À ªÀĺÁ PÁªÀåzÀ PÀtð
Paper Title: IDENTIFY AND EXTRACT MOUTH REGION FROM FACIAL EXPRESSIONS USING IMAGE PROCESSING SEGMENTATION TECHNIQUES
Author Name(s): Dr. P.Vimalkumar, Dr. C.Balasubramanian
Published Paper ID: - IJCRT2402184
Register Paper ID - 250976
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2402184 and DOI : http://doi.one/10.1729/Journal.37980
Author Country : Indian Author, India, 626128 , Sivakasi, 626128 , | Research Area: Science and Technology Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2402184 Published Paper PDF: download.php?file=IJCRT2402184 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2402184.pdf
Title: IDENTIFY AND EXTRACT MOUTH REGION FROM FACIAL EXPRESSIONS USING IMAGE PROCESSING SEGMENTATION TECHNIQUES
DOI (Digital Object Identifier) : http://doi.one/10.1729/Journal.37980
Pubished in Volume: 12 | Issue: 2 | Year: February 2024
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Science and Technology
Author type: Indian Author
Pubished in Volume: 12
Issue: 2
Pages: b572-b580
Year: February 2024
Downloads: 355
E-ISSN Number: 2320-2882
The process of determining a human emotion, usually from facial expressions, is known as emotion recognition. There are various facial expressions, including those of happiness, sadness, fear, disgust, surprise, and anger. This research proposes an image processing method to identify different types of facial expressions from regions around the mouth. Using the Viola-Jones technique, the mouth regions are first found and then cropped. The mouth region is then segmented using Region Based Segmentation. To extract the mouth region's border, morphological area filling and boundary extraction techniques are used. The shape and size properties are preserved because morphological techniques are applied. The range of values for each emotion is then determined, and the area of the mouth region is computed based on the quantity of white pixels retrieved. The proposed method is used to two distinct people's varied emotional representations (natural, joyful, furious, and surprised). Their performances are assessed and the outcomes are examined.
Licence: creative commons attribution 4.0
Morphological area Extraction, Feature Extraction, Emotion recognition and Detection, Viola-Jones, Region Based Segmentation.
Paper Title: A STUDY ON SOCIAL MEDIA AS A MAJOR SOURCE OF INCOME AMONG YOUTH
Author Name(s): ALEENA GEORGE
Published Paper ID: - IJCRT2402183
Register Paper ID - 250405
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2402183 and DOI :
Author Country : Indian Author, India, - , -, - , | Research Area: Science and Technology Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2402183 Published Paper PDF: download.php?file=IJCRT2402183 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2402183.pdf
Title: A STUDY ON SOCIAL MEDIA AS A MAJOR SOURCE OF INCOME AMONG YOUTH
DOI (Digital Object Identifier) :
Pubished in Volume: 12 | Issue: 2 | Year: February 2024
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Science and Technology
Author type: Indian Author
Pubished in Volume: 12
Issue: 2
Pages: b564-b571
Year: February 2024
Downloads: 542
E-ISSN Number: 2320-2882
"It was a busy schedule, so lets watch some reels and enjoy our leisure" This is the situation today. Earlier people use to spent time in gardens and enjoying natural beauty to feel free and get relaxed from their busy life. Today most people dedicate their free hours on social media watching reels, funny videos, movie critics, informative videos etc. here comes the role of social media. About 80% of youth in our country had made use of this social media as a major source of their income. It has turned out to be a platform for presenting their skills and the social media is paying them well once they achieve a good number of subscribers and viewers. This not only generates income for them but also help them to be famous.
Licence: creative commons attribution 4.0
This study is conducted to analyze how far social media has become an important source of income among youth
Paper Title: EXPERIMENTAL STUDY AND CFD ANALYSIS OF THERMAL PERFORMANCE IMPROVEMENT OF CAR RADIATOR BY CuO/GLYCEROL NANOFLUID
Author Name(s): Dr Saravanan R, Charan Abhishek H K
Published Paper ID: - IJCRT2402182
Register Paper ID - 249946
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2402182 and DOI : http://doi.one/10.1729/Journal.37850
Author Country : Indian Author, India, 560058 , Bangalore, 560058 , | Research Area: Science and Technology Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2402182 Published Paper PDF: download.php?file=IJCRT2402182 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2402182.pdf
Title: EXPERIMENTAL STUDY AND CFD ANALYSIS OF THERMAL PERFORMANCE IMPROVEMENT OF CAR RADIATOR BY CUO/GLYCEROL NANOFLUID
DOI (Digital Object Identifier) : http://doi.one/10.1729/Journal.37850
Pubished in Volume: 12 | Issue: 2 | Year: February 2024
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Science and Technology
Author type: Indian Author
Pubished in Volume: 12
Issue: 2
Pages: b553-b563
Year: February 2024
Downloads: 503
E-ISSN Number: 2320-2882
This study investigates the efficacy of CuO/glycerol nanofluid in augmenting the thermal performance of car radiators. Through a combined experimental and Computational Fluid Dynamics (CFD) analysis, the thermal characteristics and heat transfer capabilities of the nanofluid within the automotive cooling system were comprehensively evaluated. The experimental phase involved the implementation of CuO/glycerol nanofluid as a coolant within a typical car radiator setup. Various parameters such as temperature differentials, cooling rates, and overall heat dissipation efficiency were measured and compared against traditional coolants. Results indicated a significant enhancement in heat transfer, showcasing the superiority of the nanofluid in improving the cooling efficiency of the radiator. Complementing the experimental investigation, CFD simulations were conducted to delve deeper into the fluid dynamics within the radiator system. The simulations provided insights into flow characteristics, velocity profiles, pressure distributions, and temperature gradients. These findings elucidated the mechanisms behind the improved thermal performance facilitated by the CuO/glycerol nanofluid, validating the experimental observations. The synergy between experimental validation and computational simulations underscores the viability and effectiveness of CuO/glycerol nanofluid in enhancing car radiator efficiency. The study's outcomes suggest promising prospects for integrating nanofluid technology into automotive cooling systems, potentially paving the way for more efficient and sustainable thermal management solutions in the automotive industry.
Licence: creative commons attribution 4.0
CFD, CuO/Glycerol, Car Radiator
Paper Title: Gender Differences in Attitude towards Mathematics and Mathematical Achievement of Primary Students: A Comparison of Government and Private School Students
Author Name(s): Ritika Grover
Published Paper ID: - IJCRT2402181
Register Paper ID - 250534
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2402181 and DOI :
Author Country : Indian Author, India, 152026 , Muktsar, 152026 , | Research Area: Medical Science All Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2402181 Published Paper PDF: download.php?file=IJCRT2402181 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2402181.pdf
Title: GENDER DIFFERENCES IN ATTITUDE TOWARDS MATHEMATICS AND MATHEMATICAL ACHIEVEMENT OF PRIMARY STUDENTS: A COMPARISON OF GOVERNMENT AND PRIVATE SCHOOL STUDENTS
DOI (Digital Object Identifier) :
Pubished in Volume: 12 | Issue: 2 | Year: February 2024
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Medical Science All
Author type: Indian Author
Pubished in Volume: 12
Issue: 2
Pages: b542-b552
Year: February 2024
Downloads: 352
E-ISSN Number: 2320-2882
Mathematics is an indispensable instrument, equipped with signs and symbols, to bring about precision in comprehending the complicated problems. Achievement in mathematics depends much on attitude of the students towards the subject. To develop positive attitude of pupils towards mathematics, much stress is placed on learning styles in the curriculum. The present study emphasizes on the comparison between government and private primary school students with respect to attitude towards mathematics and mathematics achievement. Random sampling technique was used. A sample of 150 students of grade 5th was taken from randomly selected schools. The Scale of attitude towards mathematics by Kalpana Thakur was administered on selected sample. The mathematics achievement scores of previous class were also used. Descriptive and differential statistics were used for data analysis. The findings revealed that attitude towards mathematics of government and private primary school students are positively and significantly correlated with their mathematical achievement. There is no significant difference in attitude towards mathematics and mathematical achievement of government and private primary school students. Also, no gender differences are found in attitude towards mathematics and mathematical achievement of government and private primary school students.
Licence: creative commons attribution 4.0
Attitude towards Mathematics, Mathematical Achievement
Paper Title: Cyanobacteria (BGA), a boom of multiple resources
Author Name(s): Shubhangi P. Patil, Vinay V. Chougule, Mohammad R. Naser
Published Paper ID: - IJCRT2402180
Register Paper ID - 250966
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2402180 and DOI : http://doi.one/10.1729/Journal.37819
Author Country : Indian Author, India, 416410 , MIRAJ, 416410 , | Research Area: Science and Technology Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2402180 Published Paper PDF: download.php?file=IJCRT2402180 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2402180.pdf
Title: CYANOBACTERIA (BGA), A BOOM OF MULTIPLE RESOURCES
DOI (Digital Object Identifier) : http://doi.one/10.1729/Journal.37819
Pubished in Volume: 12 | Issue: 2 | Year: February 2024
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Science and Technology
Author type: Indian Author
Pubished in Volume: 12
Issue: 2
Pages: b528-b541
Year: February 2024
Downloads: 382
E-ISSN Number: 2320-2882
The ongoing rise in human population resulted in the depletion of energy resources which pose a threat to the environment's demands, food security, global warming as well as to the sustainable production of food and energy. The prokaryotic creature that has evolved and persisted the longest is the Cyanobacterium, often called as blue green algae. They are regarded as one of the earliest living organisms on Earth. They effectively convert radiative energy into chemical energy. As a by-product, this biological system creates oxygen. BGA are able to fix molecular nitrogen in to assimiable forms of nitrogen. These forms can be easily then absorbed by the plants for their growth and development. Thus BGA makes the soil more fertile. So they are used as biofertilizer. For the manufacturing of biofertilizer, "green technology," the most environmentally friendly method, has been used. Cyanobacteria also have the potential to be employed in a number of industries, including bioenergy, biotechnology, natural products, medicine, agriculture, and the environment, due to their remarkable pace of development. We have outlined the prospective uses of cyanobacteria in this review's several scientific and technological fields, with a focus on how they might be used to create biofuels and other useful by products.
Licence: creative commons attribution 4.0
BGA, green technology, biofuel, biotechnology, antibacterial, biofertilizer
Paper Title: The Influence of Brand Image, Store Image, Processing Technology, Packaging, Country of Origin, Product Information, Advertising on Perceived Value and Customer Loyalty at Starbucks Sun Plaza Medan and Starbucks Diponegoro Medan
Author Name(s): Selly Tandian, Amelia, Ronald
Published Paper ID: - IJCRT2402179
Register Paper ID - 250945
Publisher Journal Name: IJPUBLICATION, IJCRT
DOI Member ID: 10.6084/m9.doi.one.IJCRT2402179 and DOI :
Author Country : Foreign Author, Indonesia, 21222 , Kisaran, 21222 , | Research Area: Management All Published Paper URL: http://ijcrt.org/viewfull.php?&p_id=IJCRT2402179 Published Paper PDF: download.php?file=IJCRT2402179 Published Paper PDF: http://www.ijcrt.org/papers/IJCRT2402179.pdf
Title: THE INFLUENCE OF BRAND IMAGE, STORE IMAGE, PROCESSING TECHNOLOGY, PACKAGING, COUNTRY OF ORIGIN, PRODUCT INFORMATION, ADVERTISING ON PERCEIVED VALUE AND CUSTOMER LOYALTY AT STARBUCKS SUN PLAZA MEDAN AND STARBUCKS DIPONEGORO MEDAN
DOI (Digital Object Identifier) :
Pubished in Volume: 12 | Issue: 2 | Year: February 2024
Publisher Name : IJCRT | www.ijcrt.org | ISSN : 2320-2882
Subject Area: Management All
Author type: Foreign Author
Pubished in Volume: 12
Issue: 2
Pages: b514-b527
Year: February 2024
Downloads: 332
E-ISSN Number: 2320-2882
The purpose of this research is to test and analyze the influence of brand image, store image, processing technology, packaging, country of origin, product information, advertising on customer loyalty through perceived value among the customers of Starbucks Sun Plaza Medan and Starbucks Diponegoro Medan. The study used quantitative research method with causal research and data collection was carried out by distributing questionnaires using non-probability sampling method, especially snowball sampling to 150 customers of Starbucks Sun Plaza Medan and 150 customers of Starbucks Diponegoro Medan. The data is analyzed using SPSS 25. Empirical results at Starbucks Sun Plaza Medan show that brand image, store image, packaging, country of origin, product information, and advertising have a significant influence on perceived value; processing technology has no influence on perceived value. Meanwhile, empirical results at Starbucks Diponegoro Medan show that brand image, store image, packaging, country of origin, and advertising have a significant influence on perceived value; processing technology and product information have no influence on perceived value. Furthermore, perceived value at Starbucks Sun Plaza and Starbucks Diponegoro Medan is found to have a significant influence on customer loyalty.
Licence: creative commons attribution 4.0
Brand Image, Store Image, Processing Technology, Packaging, Country of Origin, Product Information, Advertising, Perceived Value, Customer Loyalty

