Volume 12 | Issue 2 |

 Abstract

Foreign trade plays an important role in the economic development of a nation. It is an engine of growth and signifies trade between one country and other countries. foreign trade is a crucial part of development strategy. It has been an effective mechanism of financial growth, creation of job opportunities and poverty reduction in the economy. Exports and imports are important because together they make up a country's balance of trade, which can impact an economy's overall health. In a healthy economy, both imports and exports see continual growth. This usually represents a sustainable and strong economy. The design of the present study is descriptive and analytical. The study is based on the data collected from secondary sources. The overall Exports and Imports have been analysed with the help of data gathered from the reports published by UNCTAD. The required data related to yearly volume of import and export of merchandise and services by India for a period of one year have been obtained from the monthly bulletin of Ministry of Commerce and Industry and Directorate General of Foreign Trade (DGFT). Various other websites, news articles, published and unpublished papers were also used in the study. This research paper explores the India's Export Import Trends during the year 2022-2023. By Examining India's overall Exports (merchandise and Service) study also identifies India's main export and import commodities and analysed the positive and negative growth of various commodity and their percentage changes by using the data from secondary source. It finally highlights key policy changes which could impact local production as well as international demand for these exports. Key Words: Foreign Tarde, Export Import, Balanced, Favourable Tarde, UNCTAD, DGFT.

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 Keywords

Foreign Tarde, Export Import, Balanced, Favourable Tarde, UNCTAD, DGFT.

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Creative Commons Attribution 4.0 and The Open Definition

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In the digital age, influencer marketing has emerged as a prominent strategy for brands to engage with consumers and enhance brand visibility. This abstract offers a succinct overview of the efficacy of influencer marketing in the digital landscape, encompassing key dimensions and insights gleaned from relevant research. Influencer marketing's effectiveness in the digital age spans audience engagement, brand awareness, sales conversion, and ethical considerations. To navigate this dynamic landscape adeptly, marketers must understand the nuances of influencer partnerships and adapt strategies to align with shifting consumer preferences and platform algorithms. With the proliferation of social media platforms and the rise of influencer culture, there is a growing recognition of the need for authenticity and transparency in influencer-brand collaborations. Embracing authenticity and fostering genuine connections with audiences can lead to impactful influencer campaigns and long-term brand loyalty. Responsible influencer marketing practices that prioritize transparency, disclosure, and ethical considerations are essential for building trust and credibility in the digital marketplace."

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 Keywords

Influencer Marketing, Digital Age, Audience Engagement, Brand Awareness, Sales Conversion, Ethics

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Creative Commons Attribution 4.0 and The Open Definition

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The concept of the idea-expression dichotomy is a foundational principle in copyright law, designed to maintain a delicate equilibrium between fostering creativity and safeguarding intellectual property. This doctrine differentiates between the fundamental ideas and the specific way these ideas are presented, acknowledging that ideas themselves are not subject to copyright protection but the distinctive and tangible manifestations of those ideas. Copyright law is in place to protect the original and concrete manners in which ideas are communicated, not the ideas in their abstract form. This principle is pivotal in stimulating innovation and preventing monopolies over elementary concepts or themes. When ideas and expressions become indistinguishable, there is what's known as a merger, and this may preclude the granting of copyright protection. Implementing this dichotomy can be challenging for courts, especially in intricate cases concerning literature, art, cinema, and software. They must ascertain whether the copyrighted work contains safeguarded expressions or merely embodies unshielded ideas. The criteria for defining what qualifies as a protected expression can be complex contingent on the work's level of abstraction and detail. This article will discuss the history and origin of the Idea- Expression Dichotomy, the laws that are provided from an Indian perspective, and their exceptions.

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 Keywords

Creativity, Idea-Expression Dichotomy, Merger, Originality, Scenes a Faire

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Creative Commons Attribution 4.0 and The Open Definition

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In most critical care areas tracheostomy procedure is common for providing mechanical ventilator support. Tracheostomy is a surgical procedure in which a tube is placed in the trachea. A case study was conducted on patients with a tracheostomy to assess the effect of planned nursing care for patients with tracheostomy. During admission, almost half of the patients were having altered levels of consciousness, respiratory failure, profuse bleeding and resulting hypovolemia, and temperature irregularities. After using standardized tools for valuation and planned nursing care to the patients their retrieval process was acceptable. At the time of discharge or end of study, the patient's major symptoms got relieved or alleviated and their relatives were satisfied with the care provided. The planned nursing care was effectively applied for patients with tracheostomy in critical care settings.

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Planned nursing care, tracheostomy, patients

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Creative Commons Attribution 4.0 and The Open Definition

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To nurture a future where AI is leveraged to the benefit of people and society, it is crucial to bring together a wide array of voices and viewpoints. With this goal in mind, a cohort study has been undertaken to delineate the voices of Engineering Graduates on Artificial Intelligence(AI) in the State of Telangana. The sample constitutes One hundred and nineteen (119) Engineering Graduates. Simple random sampling technique was employed to elicit information from the selected sample . A self-designed questionnaire was developed keeping in view the objectives and hypotheses of the study. It contained twenty (20) statements on the Five-point Likert Scale. The results of the study demonstrated that there exists no statistically significant difference in the voices of Graduate Engineers on Artificial Intelligence (AI) in the State of Telangana with special reference to location and semester. Conversely, a significant difference was reported in Artificial Intelligence (AI) with regard to gender and major subjects. Thus, it is evident from the research that AI holds enormous promise to enrich lives of prospective and young Engineering Graduates. The findings of the study provide robust implications for Engineering Graduates, Professors and policy makers. Directions for further research were also portrayed.

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 Keywords

Artificial Intelligence (AI); Engineering Graduates; voices; empirical study.

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Energy consumption has become major concern in Tropical region where the heat ingress during the day is high due to the use of modern material concrete glass, aluminum etc. So, this demand has to be addressed by an alternate material which has a lower embodied energy & which can also give better results in terms of thermal perform in a built structure. CSEB is an identified alternative material which is now widely picking up in few areas for the built structures which seems to be addressing the heat ingress & lowering the temperature & gives better human comfort this has to be proved by quantitative approach or few empirical. This paper has been intended to have a quantifiable result by the size of CSEB block in the built structure & the results taken in the field seems to be satisfactory with both quantitative & subjective evolution. This experiment is carried out in coimbatore for a single residence of a family & the results were analyzed.

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 Keywords

Ecotect, Building Simulation, Effective Shading Coefficient, Indoor thermal comfort, passive shading strategies, External Shading; Coimbatore Climate.

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Creative Commons Attribution 4.0 and The Open Definition

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The social background of the elderly is very important in understanding their living conditions, perceptions and expectations from the family members, the community and the state in terms of their needs. The tribal elderly women with various cultural backgrounds follow various customs and beliefs, which ultimately mould their lifestyles. Understanding their social background in terms of culture and family life situations would probably help their problems. The social background of a person is expected to have a vital influence on the living conditions of the elderly women.

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Perception, living conditions etc.

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Creative Commons Attribution 4.0 and The Open Definition

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ABSTRACT Tamilnadu is a major Paramount factor in drawing the national and international Excursionist due to its diverse, pilgrimage destination, heritage and food etc., Tamilnadu is ranked first in domestic and international tourism arrivals. Tamilnadu government took more promotional activities to attract more Excursionist. Tamilnadu has more than 4,000 years of continuous cultural history. TTDC [Tamilnadu Tourism Development Corporation] was incorporated during July 1971 under the companies Act 1956. Tamilnadu Tourism one of the most preferred hotspots for the Excursionist. Domestic Excursionist can be easily determining a number of comfortable stay for their boarding places in Tamilnadu, Excursionist stay, star hotels and resorts. Tamilnadu tourism especially leads in medical, pilgrimage cultural, rural and eco-tourism.

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Key words: Tamilnadu, Excursion, Promotion, Culture, Travel, Heritage

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Abstract In the pretext of consumers purchase decision consumer faces dilemma of making purchase decision from different competing brands thus this study explores the impact of brand equity on purchase decision using five-asset model. Factor analysis was employed to gauge the brand equity. This research investigated brand equity of food delivery apps at Tiruchirappalli using descriptive method. The primary data collected from 256 sample respondents using convenience sampling technique. The results of regression analysis indicated that dimensions of brand equity significantly influence purchase decision.

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Keywords: Brand Equity, Consumer, Decision.

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The emergence of voice-activated assistant technology has markedly reshaped the dynamics of communication between humans and machines. Top of Form This research paper explores the integration of voice assistants into robotic cars, announcing a new era in autonomous vehicle design. The study investigates the potential benefits and challenges associated with employing voice-activated systems to enhance user experience, improve safety, and streamline communication between passengers and the autonomous vehicle. An in-depth analysis of the advantages of voice-activated robotic cars is presented, encompassing aspects such as hands-free control, personalized user experiences, and increased accessibility for individuals with diverse needs. Furthermore, the research explores the potential impact on road safety, examining how voice interfaces contribute to minimizing driver distractions and enhancing overall vehicle control. However, the implementation of voice assistants in autonomous cars is not without challenges. Privacy concerns, security issues, and the need for robust error-handling mechanisms are addressed to provide a comprehensive view of the potential hurdles in the adoption of this technology. The paper proposes solutions and strategies to mitigate these challenges, ensuring the development of a secure and reliable voice-driven interface for robotic cars. In conclusion, this research paper outlines the transformative potential of integrating voice assistants into autonomous vehicles, paving the way for a more intuitive and user-friendly interaction paradigm. By addressing challenges and capitalizing on the advantages, the study contributes to the ongoing discourse on the future of autonomous transportation, advocating for the widespread adoption of voice-activated robotic cars as a cornerstone in the evolution of smart and connected mobility.

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 Keywords

Voice assistant car, Robotic car, Autonomous vehicle.

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Creative Commons Attribution 4.0 and The Open Definition