Volume 12 | Issue 3 |

 Abstract

Advertising plays a significant role in influencing consumer purchase decisions across various industries. This research paper aims to examine the intricate relationship between advertising and the consumer purchase decision process. By analysing existing literature and conducting empirical studies, this paper explores how advertising affects different stages of the consumer decision-making process, including awareness, consideration, purchase intention, and postpurchase behaviour. The findings of this research contribute to a deeper understanding of the dynamics between advertising and consumer behaviour, providing valuable insights for marketers and advertisers to develop effective advertising strategies.

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 Keywords

Consumer Purchase Decisions, Advertising, Purchase Intention, Post-Purchase Behaviour, Consumer Behaviour

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 Abstract

Agribusiness serves as the primary livelihood for approximately 70% of rural residents, with India ranking as the world's second-largest producer of various agricultural commodities. The agriculture industry significantly impacts India's gross domestic product (GDP). Technological advancements play a significant influence in enhancing agricultural practices, enabling the prediction of considerations include soil quality, crop health, and disease detection to optimize crop yields.Detecting and addressing plant leaf diseases early is paramount to prevent their spread and enhance overall yield. This research focuses on plant leaf disease detection and stage classification based on infection severity. The approach involves leveraging deep learning models, specifically YOLOv5 for disease detection, followed by background removal using the U2-Net architecture. Subsequently, a vision transformer (ViT) is employed for stage classification, categorizing severity into low, moderate, and high.To combat leaf diseases effectively, a recommendation solution is proposed. YOLOv5 is trained using open-source datasets, namely PlantDoc and Plantvillage. This study predominantly concentrates on apple leaf disease classification. Results indicate that YOLOv5 achieves a maximum F1-score of 0.57 at a confidence score of 0.2, while the vision transformer, when applied with and without background images, attains F1-scores of 0.758 and 0.908, respectively.

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 Keywords

YOLOv5 (You Only Look Once Version 5),ViT (Vision Transformer),CADS (Computer-Aided Disease Detection System),RPN (Region Proposal Network),NLP (Natural Language Processing),XAI (Explainable Artificial Intelligence),DCNN (Deep Convolutional Neural Network).

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The mining sector although leads to economic growth and development in society, also leads to huge environmental degradation. It also affects the farming activities to a greater extent. This study attempts to analyse the influence of bauxite mining on the agricultural activities of the mining and non-mining regions in the Koraput district of Odisha. The study is based on the primary data. It was observed that there was low productivity of crops in the mining region, producers could not also produce and sell vegetables in the market, whereas the producers in the non-mining region also earned by selling the vegetables. There is a need for policy actions to reduce the influence of mining activity on farming activities and ensure sustainable development.

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 Keywords

Bauxite mining, agricultural activity, productivity, yield

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Creative Commons Attribution 4.0 and The Open Definition

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This research paper analyzes The Palace of Illusions by Chitra Banerjee Divakaruni, a novel that challenges the epic's usually patriarchal representation of women by reimagining the Mahabharata from Draupadi's point of view. The study examines Draupadi's persona as a strong, independent woman who opposes and questions the social mores of her deeply patriarchal society. Through an examination of Divakaruni's feminist, cultural, and psychoanalytic interpretations of the Mahabharata, this essay makes the case that the author portrays Draupadi as a feminist symbol who triumphs over the constraints of a society controlled by men. The book gives the female characters of the epic a fresh voice by portraying Draupadi as a brave ruler and sharing her ideas and experiences with the reader. To provide light on Draupadi's hardships, sacrifices, and victories, the research delves deeper into her ties with other figures, such as Lord Krishna, Kunti (the mother of the Pandavas), and her five spouses. This study seeks to demonstrate how Divakaruni's reinterpretation of Draupadi's character acts as a potent representation of feminism and opposes the traditional patriarchal conventions of the Indian society depicted in the original epic through a thorough analysis of the novel.

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 Keywords

Feminism, Tradition, Patriarchy, Pandavas, Draupadi, Chastity, Polyandry,

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Tourism is not merely an activity for entertainment. It is an enriching and energizing activity. Jammu and Kashmir is among the most popular tourist attractions in the Himalayas in India. The Valley is abundant with many tourism-related resources. A suitable tourist strategy is necessary for the sustainable utilization of these tourism resources. In addition to examining government strategy for the development and growth of tourism in the Kashmir area, the purpose of the current study is to analyze tourism potentials and visitor flow in Kashmir. To achieve the study's aims, desk research methodology has been applied. Based on the findings, the tourism ministry of the Jammu and Kashmir government has drafted a tourist strategy. The proposed tourism policy includes promotional and development strategies for existing and new kinds of tourism, adhering to the sustainable approach, developing tourist infrastructure and human resources, guaranteeing safety and security, and promoting tourism education inside the state. Additionally, the state government is collaborating with various other interested organizations to promote ecotourism and unusual tourist spots. It has been reported that Jammu and Kashmir is replete in tourist sites, allowing travel companies to provide a variety of trip packages to visitors. For growth, tourism is the right vehicle. Tourism is an important industry in the state and is considered as a multi segmented industry, therefore provides different types of jobs like hotel managers, receptionists, guides, tour operators, travel agents, photographers and many other jobs which are required to strengthen the tourism. Kashmir is an area with great tourism potential and provides immense business opportunities for the Kashmir region. The present paper attempts to examine the problems and prospects of tourism in Kashmir in order to formulate the guideline for future tourism in the valley. It indicates that tourism is still in the early phase of development and that the valley has great potential.

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Key words: Right vehicles, Multi-segmented industries, Tourism potential, Business opportunity. Kashmir Tourism, Tourism Development, Tourism Policy

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 Abstract

The evolutionary progression of artificial intelligence (AI) in the global financial domain depicts a trajectory of transformative advancements accompanied by noteworthy discoveries and discernible implications. Specifically, the Asia Pacific region emerges as a pivotal hub for the burgeoning growth of AI, propelled by substantial investments and widespread adoption across diverse industries encompassing automotive, healthcare, retail, and food and beverages. Forecasts signal an exceptional surge in the worldwide AI market, catapulting from a valuation of USD 454.12 billion in 2022 to an astounding USD 2,575.16 billion by 2032, demonstrating a commendable compound annual growth rate (CAGR) of 19% spanning from 2023 to 2032. However, this upward force is coupled with significant economic considerations. The assimilation of AI initiates a shift in occupational roles, necessitating the augmentation of skill sets within the workforce while potentially precipitating job displacement. Comprehensive surveys conducted by esteemed entities, such as the World Economic Forum, indicate the potential replacement of 9% of financial services jobs with AI by 2030, concurrently envisaging a robust 19% workforce expansion in FinTech enterprises. This transition is expected to impact sectors like investment management, predicting a prospective reduction of 10% in employment numbers within five years and a substantial 24% decline over a decade. Concerns regarding algorithmic biases, transparency, and ethical implications necessitate meticulous navigation. Concurrently, a diverse array of global financial institutions showcase multifaceted applications of AI. From J.P. Morgan Chase and Goldman Sachs employing AI for fraud detection and risk assessment to forward-thinking entities like Trading Technologies and Sigmoidal leveraging AI for market analysis and asset allocation, respectively, these instances underscore AI's extensive utility in revolutionising conventional financial practices. However, the rapid proliferation of AI in finance also presents inherent risks. Limitations in programming codes pose a challenge in capturing the intricate dynamics of financial markets, potentially leading to inaccuracies. Furthermore, the finance sector confronts amplified virtual threats and data biases, necessitating stringent protocols against cybersecurity threats and biases perpetuated by AI's data interpretation. The intricate interplay between AI's transformative potential and associated challenges underscores the imperative need for a nuanced approach to harnessing AI's prowess within the financial landscape.

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 Keywords

Artificial Intelligence, AI, Financial Markets, Transformation, Impact Analysis, Algorithmic Biases, Market Volatility, Case Studies, Ethical Considerations, Financial Institutions, Investor Insights, Policy Implications, Job Displacement, and Technological Disruption.

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Determining the crucial aspects that impact crop output or plant development is made possible by the identification of plant diseases, making this a significant area of research. According to recent studies, 14.1% of plants perish from plant disease. It's a significant issue that could affect people's health as well. The greatest number of plants can be utilised to create medications. This implies that it's critical to identify plant illnesses early on.

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 Keywords

CNN, VGG16, Resnet34, Flask, plant disease

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Creative Commons Attribution 4.0 and The Open Definition

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ABSTRACT The article is based on the belief created through the stagnation of dark memory. The dark memory made Margaret white anxious about adulthood, becoming an unbearable barrier for Carrie white. The stagnation of standing within the fault has made Margaret regret and resist Carrie from being among the people and mingling with them. Carrie tried her best to be as normal as other kids, but as she tried more, it made her life more miserable. Carrie is always punished by praying for her fault in a small cabinet where her memory turns to feed the dark side in here. Later this provoked a kind of telekinetic power, where she could move things with her mind.

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 Keywords

Keywords: Memory, Belief, Barrier and Supernatural power.

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Creative Commons Attribution 4.0 and The Open Definition

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ABSTRACT Jammu and Kashmir State has a greater potential to become a major tourist destination in the world. The role of tourism in the economic development of J&K state has been an area of immense interest from policy perspective. To understand the economic impact of tourism in the J&K state, present paper tries to examine various parameters of economic development such as tourist inflow, employment generation, State Gross Domestic Product, development of infrastructure and regional development. The study is based on secondary data. Data has been collected from various sources like Ministry of Tourism Government of India, Jammu and Kashmir Tourism Development Corporation and Directorate of Tourism, Annual Economic survey of J&K, United Nations World Tourism Organization, World Travel and Tourism Council and other published research papers and official reports. We found apart from agriculture sector, tourism sector is the most popular source of income and employment generation for the J&K state economy In the recent past, tourism industry has witnessed a tremendous surge worldwide and has become an integral part of human leisure and expedition, thus contributing to the growing global economy. Kashmir has often been compared with heaven on earth. It is most attractive destination for tourists not only in India but all over the world because of lush green valley, pleasant climate, Snow-capped Mountains, sweat springs, green meadows. While as places like Gulmarg, Phalgam, Dal Lake, Wular Lake are worth seeing tourist spots in the valley. Besides these, Shri Mata Vashino Devi, Amar Mahal place, Ragunath Temple are most attractive tourist's destination in Jammu region. Ladakh is no less important when it comes to the question of Tourism in J&K. Tourism tag has always placed state of J&K in the limelight of national as well as international scene. Efforts have been made to increase arrival of tourists in the state. However, state has witnessed ups & downs in the last thirty years of turmoil. The start of armed struggle in mid-80's created the sense of fear both within the state as well outside. The state saw worst days in its history and tourism industry was greatly harmed by both armed struggle as well as by counter operations by security forces. There was hardly any tourist who would visit the state particularly valley of Kashmir once lauded as heaven on earth. However, it was only in recent last decade when state saw its revival phenomena of tourist industry. But with the growing violence and turmoil in the Kashmir since 2015 once again have put this industry in backseats. In this background this paper will examine the phenomenal increase and decrease of tourists in the time of turmoil and peace in Jammu& Kashmir. Besides, paper will also try to examine the impact of tourism in shaping the peace and prosperity of the state.

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 Keywords

Key words: Tourism, Employment, Tourist Inflow, Revenue, Infrastructure, Regional Development, Tourism potential, Business opportunity, Kashmir Tourism, Tourism Development, Tourism Policy.

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Kiwifruit are a nutrient-dense fruit and extensive research over the last decade on the health benefits of kiwifruit has linked their regular consumption to improvements not only in nutritional status, but also benefits to digestive, immune and metabolic health. The health benefits of consuming fruit are well documented. Kiwifruit contains numerous phytonutrients as well as well-known vitamins and minerals that promote health. It also contains lots of glucose and fructose and a small amount of sucrose. It contains very good levels of vitamin-A, vitamin-E, vitamin-K and flavonoid anti-oxidants such as beta-carotene, lutein and xanthin. Kiwifruit is known to work well against digestive issues, cardiovascular diseases, skin health, diabetes, inflammation and microbial action etc. which makes it well suited for therapeutic interventions as well as food applications

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Kiwifruit, nutritional, health benefits, food applications, digestive, skin health.

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Creative Commons Attribution 4.0 and The Open Definition