Volume 8 | Issue 7 |

 Abstract

This study has been undertaken to investigate the impact of Celebrity Endorsement in the Soft Drink industry in Bangalore. This study was done by distributing questionnaires online and collecting data and was restricted to Bangalore area. The main relation was taken in relation with the Endorsers relationship and impact on the viewers. This paper was a adaptation from two base models and created a model of my

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 Keywords

Celebrity endorsement, Soft Drink Industry, Bangalore, Regression, Coke Cola, Pepsi, Marketing, Salman Khan, Ranbir Kapoor

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 Abstract

The present study titled �Life satisfaction among higher education students� was conducted on a sample of 50 boys and 50 girls in Kashmir university Srinagar. Life satisfaction scale was used to collect the data. The findings of the study observed that most of the respondents enjoyed their way of living life, many of them were satisfied from their life. It was found that most of the respondents set their priorities before planning. Many of the respondents believed in improving their life in different aspects of life. Most of them have a good sense of life in different roles. It was also observed that most of them understand their strength and weakness believe in self-help and have a lot of control over their life. Many of them were interested in sports and many of them were confident that they can solve their problems effectively.

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 Keywords

Life satisfaction, Higher Education, Students, Self-confidence

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�Data warehouse� has become a buzzword since few years and followed with emerging interrelated research area of data mining. Data mining is a process of extracting interesting patterns and models (i.e. previously unknown potentially used) from huge data for analytical processing. The various data mining techniques such as description and prediction analysis used to find the hidden new patterns and improve the performance of existing models. It plays a vital role in pattern evaluation which is used for decision making in every aspect of life. The pattern evolution has its own significance in the various application domains This paper provides the overview of data mining system, related data mining techniques, tools and finally concluded with its challenges. It will reshape the subject area and opens the new horizons for researchers to overcome its challenges.

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 Keywords

Data Mining, Cleaning, Integration , Selection, Description Analysis, Prediction Analysis

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 Abstract

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Music, Communication medium, Indian Music concepts.

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The main aim of the study was to assess the emotional development for school going children. The sample for the present study was 100 school going children. The self made questionnaire was employed for the present study. The study revealed that the majority i.e. 80 percent children agreed that kids at school like them in which 80 percent are boys and 80 percent are girls. It was found that 60 percent children agreed that they like to help other kids at school in which 60 percent are boys and 60 percent are girls.

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Emotion, Development, School, Children

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Poly (2-methoxy-5-(2'-ethylexyloxy)-1,4-phenylene vinylene) (MEH-PPV) is the most important polymeric material, which can be used to make commercially stable light-emitting devices (LEDs) in the red-orange region. In the present work, we have improved the performance of simple polymer light-emitting devices (PLEDs) based on MEH-PPV. We experimentally investigated the performance of different LEDs viz. ITO/MEH-PPV/Al, ITO/ MEH-PPV/Al and ITO/MEH-PPV/Alq3/Al and found that the performance of monolayer PLEDs can be improved by the use of bilayer PLED and also by improving the cathode contact so that it can inject a large number of electrons into poor hole conducting polymers.

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Electronic polymer, polymer light emitting diodes, electro-luminescence, thin films

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The most common chronic disease in children throughout the world is dental caries. It is a challenge for the clinician to excavate caries and restore teeth in un-cooperative children therefore a new management technique of untreated dental caries has been proposed using Silver Diamine Fluoride(SDF). Various In-Vitro studies by Knight et al. from 2005 to 2009 proved it has caries arresting effect and antimicrobial action. Chu et al. have recommended using three applications of 38% SDF weekly to arrest rampant caries. Due to its ease of use, cost effectiveness and minimal invasiveness it is one of the best alternative choice of caries control when the routine approaches are not available. Clinical evidence has proven that continued application 1-2 times per year has arrested caries, but if treatment is stopped for 2-3 years what will happen is still a question mark and research needs to be carried out further in this direction.

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Silver Diamine Fluoride, Early childhood Caries, Arrest, Caries Control

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The ability of Aquatic fungi to cause disease in fish is well known. Potentially all fresh water fishes and incubating eggs are susceptible to fungal infection. The fungal sp. of fishes are Aspergillus sp., Aspergillus fumigate, Aspergillus niger, Aspergillus nidulans, Alternaria tenuis, Saprolegnia ferax, Allomyces anomalus, Rhizopus sp, Saprolegnia parasitica, Achlya prolifera, Neurospora sp. Penicillium sp. and Aspergillus fungal sp. these are most common infection causing fungi.

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INCIDENCE OF FUNGAL INFECTION IN SOME ECONOMICALLY IMPORTANT FISHES IN PONDS OF JABALPUR

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Indian economy is one of the top emerging markets of the world. Five years ago, it was considered as part of the fragile five, but no longer. Since 2014, it has emerged as of the one top foreign destination in the world with a significant rise in FDI. The journey of attracting foreign investments started way back in 1991 with New Economic policy and India has unpretendingly scaled new heights in the level of FDI during 2000�s. The paper focuses on secondary data based on analysis of the inflow of FDI in India from 2000 to 2018. The paper also aims to look at different facets of positive FDI spill overs in the country. Foreign Direct Investment (FDI) refers to an investment made by a company based in one country in to another company based in other country. FDI is often preferred over Foreign Institutional Investments (FII) as it considered to be the most beneficial form of foreign investment for an economy. FDI plays a multidimensional role in the overall development of any economy. It provides a new source for capital, can lead to technological up gradation, skill enhancement and allocative efficiency effects. While FDI is expected to create positive impact on economy, it has also brought in certain negative impact on Indian economy during the past few years. The present study is conducted to study the relationship and analyze the impact of FDI on Indian economy. Flow of FDI for the past 15 years was taken for study (2000-2015). The impact was studied by testing the correlation with the country�s GDP and Stock Market Indices. Sensex and Nifty were considered as the representative of Indian Stock Market. The study concludes that flow of FDI in to the country plays a dominant role in deciding the stock market movements.

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Foreign Direct Investment (FDI), Indian Economy, Growth, Development

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Mashroom is an excellent food source to alleviate malnutrition in developing countries due to its flavor, texture and nutrition. It is very popular and widely cultivated through the world mostly in Asia and Europe. The four simple substrates namely wheat straw, paddy straw, maize stalk and saccharum straw were tested for growing P. ostreatus by poly bag method. The present investigation have indicated that wheat straw is also a good substrate and give high yield performance for the cultivation of pleurotus ostreatus

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: Pleurotus ostreatus, substrate wheat, paddy maize, straw yield ,Basidio corp.

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Creative Commons Attribution 4.0 and The Open Definition