Volume 12 | Issue 9 |

 Abstract

Advertising plays a crucial role in shaping consumer behavior by influencing perceptions, attitudes, and purchase intentions. It serves as a vital source of information, allowing consumers to become aware of various products and brands. Through strategic messaging and the use of brand ambassadors, such as celebrities, companies like Lakme Cosmetics enhance their appeal and recognition among target audiences. However, not all advertisements adhere to ethical standards; some may be misleading, exaggerating product benefits or making false claims. Such practices can manipulate consumer perceptions and potentially harm their interests. It is essential for advertisers to commit to truthfulness in their messaging, ensuring transparency and accuracy. Consumers, in turn, should critically evaluate advertising claims to make informed purchasing decisions. Misleading advertisements, driven by a profit motive, pose significant challenges in maintaining consumer trust and ethical marketing practices.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Misleading advertisement, Bait and Switch, Hidden fees and surcharge, Misleading Health Claim, Marketing ethics

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

Violence against women is the harsh reality of today which exists everywhere. One of the most prevalent crimes against women which is integrally tied to the maintenance of patriarchy is domestic violence. In India, where women are considered to be highly esteemed, we found many examples of violence against women. Nearly every home in India faces some form of domestic abuse, wherein women suffer abuse physically, psychologically and economically. According to National Family Health Survey (NFHS), 2019-2021, 29.3 percent of married Indian women between the ages of 18 and 49 have experienced domestic/sexual violence and this is only the data collected according to the cases reported by women, as there can be many more that never make it to the police due to fear of reprisal, social pressure, low literacy level, lack of trust on police and low conviction rates in such crimes. This paper critically analyses the problem of domestic violence against women in India as a violation of their human rights. The paper looks about the meaning, forms of violence against women and highlights the factors that perpetuate domestic violence against women. Further, it also discusses the national responses to prevent violence against women. In addition, the paper also attempts to provide recommendations to eradicate this menace from the society.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Domestic violence, abuse, patriarchy

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Creative Commons Attribution 4.0 and The Open Definition

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The study investigates the effect of customer perseverance on online branding and marketing showcasing, mainly on Amazon's techniques. Consumer perseverance refers to the amount of time consumer spent in the online platforms despite other workloads, choices and interpretation. This paper breaks down Amazon's marketing and branding technique which includes personalized advertising, user engagement strategies and customer centric, client driven strategies, which have added to making a consistent and drawing in client experience. It features how Amazon's creative methodology cultivates shopper persistence, expanding client maintenance, dedication, and fulfillment in a profoundly serious online business scene. Besides, the paper dives into improving customer commitment and brand devotion on the stage. The discoveries help in the significance of grasping buyer behavior and perseverance in creating powerful web based online marketing.

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Creative Commons Attribution 4.0 and The Open Definition

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The study investigates the effect of customer perseverance on online branding and marketing showcasing, mainly on Amazon's techniques. Consumer perseverance refers to the amount of time consumer spent in the online platforms despite other workloads, choices and interpretation. This paper breaks down Amazon's marketing and branding technique which includes personalized advertising, user engagement strategies and customer centric, client driven strategies, which have added to making a co

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Creative Commons Attribution 4.0 and The Open Definition

 Abstract

BACKGROUND : Since Upper Trapezius muscle is constantly working against the gravity to maintain erect head & neck position the muscle develops trigger points. the most common site where trigger points & bands are formed is Upper Trapezius muscle. So the purpose of this study was to find which technique among IC & K taping is more effective to reduce pain, increase ROM & function in subjects having Upper Trapezius Trigger points. AIM: To see the Short term effect of Space correction taping technique versus Ischemic Compression on Pain, ROM & function in college going students with Upper Trapezius myofascial trigger points. METHODOLOGY: Subjects were selected by using simple random sampling. 34 subjects were selected by inclusion criteria. Subjects were evaluated for UT TPs by NPRS & ROM. Subjects got treatment for 2 weeks with 3 days interval. Patch test was done for the subjects who got KT treatment. KT was applied on trigger point and left for 3 days & changed on 4th day. For subjects who got IC treatment continuous pressure was applied over the trigger point with thumb for 30 sec. The procedure was repeated 5 times per session with 10 sec rest in between. RESULT: Significant Short term effect were seen in both the groups with no major difference in any of the technique. CONCLUSION: Our studies showed there is similar short term effect between both the techniques but no significant difference. CLINICAL IMPLICATION: According to the therapist both the techniques can be used alternatively for trigger points in clinical practice as both techniques almost show similar Short term effects.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

myofascial, trigger point, K tape, Ischemic Compression

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Creative Commons Attribution 4.0 and The Open Definition

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The study explores the socio-economic and demographic characteristics of respondents and assesses their awareness of the Pradhan Mantri Kaushal Vikas Yojana (PMKVY) in the Coimbatore district. The research focuses on the impact of PMKVY on employment and skill development in the region. Using both primary and secondary data, the analysis aims to identify key challenges in PMKVY's implementation and provide recommendations for improving the program's reach and effectiveness.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Pradhan Mantri Kaushal Vikas Yojana, socio-economic and Awareness

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Creative Commons Attribution 4.0 and The Open Definition

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This case study reviews the concept of empathy, which can be said to be barely analogous to sympathy, in librarianship as a profession. In this paper, the focus is on the implementation of empathy-driven practices at a particular library while examining the ways through which these types of practices offered by librarians could be developed and applied to enhance their relationships with the patrons along with a few other impacts on their job satisfaction and efficiency. Through the analysis of these practices, the case study informs on how being empathetic, not sympathetic, is what could be helpful in providing more meaningful and effective library services.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Empathy, Sympathy, Librarianship, Empathy-driven practices, Patron relationships, Job efficiency

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Creative Commons Attribution 4.0 and The Open Definition

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The present research work investigates the role of women in Indian society before and after independence, as well as how feminism has resulted in the development of a concept of a 'new woman'. This new woman is an amalgam of Western influences and her native ethos. Rupa Bajwa's The Sari Shop depicts the challenges faced by people in modern India. It demonstrates class stratification and subjection. In India, the top class enjoys luxurious lifestyles, while the lower class faces misery and poverty. According to conflict theory, societal stratification favors the rich and strong while allowing them to exploit the poor. As a result, it generates a system of winners and losers, which is maintained by those at the top. People who are losers do not have a fair shot to compete and hence end up at the bottom, as seen in the novel through the eyes of the protagonist, Ramchand. The novel depicts class stratification and its repercussions. The purpose of this paper is to determine what causes lower-class people to be stuck in one status, the causes of women's enslavement, and the benefits and drawbacks of various classes in society.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

new woman, stratification, repercussions, lower class, enslavement

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Creative Commons Attribution 4.0 and The Open Definition

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This study explores the awareness level of crowdfunding in Coimbatore City, particularly in the context of conscious marketing. As crowdfunding emerges as an alternative financing tool, it offers opportunities for supporting socially and environmentally conscious initiatives. The research examines public awareness, focusing on how technology and transparency impact crowdfunding participation. Using a mixed-methods approach including surveys and interviews, the study reveals significant engagement among young males aged 18 to 24, primarily in urban areas. While crowdfunding is seen as an effective way to support innovation, trust issues and the lack of traditional financial intermediaries remain obstacles. Social media platforms play a crucial role in promoting campaigns, but education on technology and transparency is needed to boost awareness and participation. Promoting socially conscious campaigns can enhance the impact of crowdfunding, resonating with the values of today's socially aware population.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Crowdfunding, Conscious Marketing, Coimbatore, Awareness, Social Impact.

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Creative Commons Attribution 4.0 and The Open Definition

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This application is one of the finest and helpful platforms for farmers. Nowadays the agriculture plays a vital role in human daily life, similarly now in organizations agriculture also plays very important role. It's like there is no work can complete without Plants. As we know our India is converting into a Digital India. Similarly now file sharing on Plants environment is important Plants play a significant role in survival of all organisms on earth. Because of this have fact, it's vital to confirm that the measures are taken to detect and mitigate disease in plants disease are major problem within the agricultural sector. Accurate and rapid detection of disease and pests in plants can help to develop an early treatment technique while greatly reducing economic losses. Now a day's disease detection has received increasing attention in monitoring large field of crops. Farmers can sell their farming products equipment's or tools, machines to other farmers with their fare price and other farmers can search for their required items for a fair price And they can contact the seller to their items. Farmer can upload their store farming equipments for farmers and farmers can easily sell their product and make them booked. Agents are other users of the system. Tractors, harvesters, threshing machines and other agricultural implements and equipment's are available in the custody of agents. Every district has their one agents. This section helps the farmers to contact the agents or the owners of the vehicles directly from nearby locations and book the relevant machinery for their requirements .Owners of the vehicle can update the status of vehicles or equipment's that are available or not. Farmers can add vehicles and equipment's into cart for future booking. Farmers can rate the service or give feedback about the service to the machinery owners in their profile. Admin can add and update latest news related to farmers in the form of a notification. The notifications are provided to show the latest price and updates about agriculture that are helpful for farmers. Sell section is provided to add the product or machinery to the cart for future reference or booking and make easy to buy their required items . There is a report section. Farmers or other users can report system problems in the form of feedback. The admin can view feedback and update the system according to the needs of the users. Agents and farmers can easily Signup to this application by simple steps giving Name, Phone Number, and Username and setting a password and by simply Accepting the Terms and Conditions.

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Creative Commons Attribution 4.0 and The Open Definition

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nothing

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Creative Commons Attribution 4.0 and The Open Definition

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The Uttarakhand Flash Flood of 2013 serves as a stark reminder of the devastating consequences of environmental mismanagement and unplanned development. This paper examines the multifaceted causes of the disaster, including rapid urbanization, industrialization, and population growth, which have led to significant ecological degradation in the Himalayan region. The author argues that the indiscriminate exploitation of natural resources has disrupted the delicate balance of the ecosystem, resulting in catastrophic events such as the flash floods. The paper emphasizes the need for a paradigm shift in how we perceive and interact with our environment, advocating for sustainable development practices that prioritize ecological integrity over short-term economic gains. It calls for comprehensive disaster management plans, stricter regulations on construction in ecologically sensitive areas, and a collective commitment to climate justice to mitigate future disasters.

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Creative Commons Attribution 4.0 and The Open Definition

 Keywords

Uttarakhand, Flash Flood, Environmental Management, Urbanization, Industrialization, Disaster Management, Climate Justice, Sustainable Development, Ecological Degradation, Himalayan Region.

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Creative Commons Attribution 4.0 and The Open Definition